No matter the industry you are in, digital branding will apply. Have a clear idea of how branding can affect your business, and you can use it to market your talent, skills, or expertise. A logo cannot, and should not, deliver a brand’s entire message. But it can convey a personality, help enhance a feeling of connection and begin to tell a brand’s story. Your brand strategy and personality will often dictate whether your brand calls for a simple wordmark or lettermark logo, a more conceptual icon mark, an emblem mark or a combination. The Digital Marketing Institute’s research also found additional tips that 81 said attracting new participants was very, or extremely, important and 25 rated their organisation as ‘not at all’ effective at adapting to new trends and insights – with just 10 rating their organisations as ‘very or extremely’ effective.